Canadian Standard Home Services
WORK WE DID
Social Media Management
Canadian Standard Home Services was a cooling and heating home services company servicing residents across the Ontario area. With a not-so great reputation from their door-to-door sales history, their company was in dire need of a facelift and a positive change.
After analyzing their competitors and assessing their past customer feedback, we completely revitalized their brand and successfully implemented a new marketing strategy. We changed their typical sales and marketing into one providing education and environmental awareness to customers, offering insights on savings, environmental benefits and utilizing a no-pressure sales approach.
Aside from handling all online and print marketing for the company, we were responsible for managing their social media presence, designing their custom apparel, illustrating company character mascots, developing their sales team manuals, creating an online employee point-based reward system and developing new brands for their subsidiary companies.
With our brand and marketing transformation, we also implemented thorough website SEO in order to bury some of their past negative online presence, resulting in an increase in sales and online traffic.
"Gideon completely revitalized our brand and marketing materials to an incredible standard, improving our door-to-door reputation and increasing customer conversion dramatically. He naturally understands the big picture and even cultivated innovative partnerships with environmental initiatives."
- RAY (CEO)
- RAY (CEO)