WORK WE DID
Yongesterdam Lounge is a cannabis-friendly lounge and café situated in the heart of downtown Toronto.
Eager to expand their cannabis network and clientele, Yongesterdam Lounge approached us to bring more people through their doors and help with expanding their product inventory.
We connected Yongesterdam Lounge with local cannabis advocates, professionals and personalities, leveraging their networks and communities to dramatically increase exposure and traffic.
As part of our marketing strategy, we helped Yongesterdam Lounge cultivate cross-functional partnerships with cannabis media and publications, featuring them in articles, making them one of the exclusive, age-gated pick-up outlets for cannabis publications like Skunk Magazine and The Highway, as well as hosting all in-person interviews conducted by the Toronto-based cannabis website, Dankr.ca.
Aside from marketing, we planned and hosted events such as cannabis-themed pop-up markets and intimate music performances from local artists. We also introduced them to exclusive product suppliers and local vendors allowing them to carry unique and sought-after cannabis products and accessories.
During our time working with Yongesterdam Lounge, we also handled all of their graphic design and printing needs, as well as assisting with their subsidiary brands.
"We can always rely on Gideon and Highlifemedia.ca anytime we need to launch a new project and get the word out to the right people, and having him be able to handle all our designs and printing takes away so much headache and makes things so simple for us. Thank you!"
- WALID (OWNER)
- WALID (OWNER)